Bachelor of International Business Management

BA in International Business Management

A Bachelor of International Business Management (BIBM) at Ramaas University is a specialized undergraduate degree program that focuses on preparing students to navigate the complexities of global business environments. Bachelor of International Business Management programme is intended for young candidates who are looking for a career in business and management in today’s global commercial context. This major will prepare you to work in any business with global operations, or any business that wants to expand. Our International Business Management Major offers a large choice of elective modules. This allows you to explore our globalised economy and how organisations of all sizes start, run and thrive in international markets.

This degree programme courses are designed to prepare students for careers in multinational corporations, international organizations, government agencies, and other entities involved in global trade and business operations.

This bachelor’s degree from Ramaas University will take you through everything you need to know to create a successful business. From cultivating a promising business idea through to leading an international expansion, you’ll build the relevant skills to manage the journey effectively. Whether you’re new to business management or you’re already studying business, this program will give you the tools you need to kick start your business idea.

Bachelor of International Business Management Educational Curriculum

To obtain Bachelor of International Business Management Degree, students are required to complete 180 credits. Courses may be taken on a full-time, part-time basis and online studies.

Foundation Year (Sanadka Aasaasiga)

Anagoo raacayso qorshaha Wasaaradda Waxbarashada, Hiddaha Iyo Tacliinta Sare Soomaaliya ee sanadka aas-aasaiga ah ee arday kasta laga doonaayo inuu qaato sanadka ugu horreeya ee jaamacadda, ayaa waxay Jaamacadda Ramaas kusoo dartay koorsada Luuqada Afka Soomaaliya iyo Suugaanta. Ujeedka ay Jaamacadda ka leedahay ayaa ah in hab-qoraalka toolmoon ee afka Soomaaliga si fiican ardayga loo barro. Qoritaanka Af Soomaaligu waa uu ka duwan yahay dhihitaanka afka, ama waxa aynnu odhan karnaa hadalka caadiga ah iyo dhigaalku waa ay kala geddisan yihiin. Waana muhiim in ardayda si toosan afka Soomaaliga dhigaalkiisa saxda ah loo barro.

  • Macalimiinta dhigi doona koorsada: Macalimiinta dhigi doona koorsadan waa kuwa aqoon-duruqsan u leh qaab qoraalka afka Soomaaliya. Waxay bixin doonaan dulmar guud oo ku saabsan fikradaha iyo xirfadaha muhiimka ah ee qaab qoraalka toolmoon.
  • Cilmiga astaamaha qoraalka: Qoraaga aan waxba ka aqoon cilmiga astaamaynta qoraalka, ama astaan kasta aan dhigi karin booskeeda saxda ah, waxa uu la mid yahay askari aan wax ba ka aqoon cilmiga rididda qoriga, oo xabbad kasta aan ku dili karin qofkeeda cadowga ah.
  • Maxaad ku barran doontaa koorsadaan? waxaad ku barran doontaa sida saxda ah ee astaamaynta qoraalku, qeexid ahaan, calaamado kala muuqaal ah, kuwa loo adeegsado qoraalka, ujeedka ayaa ah in qoraalku si wacan loo akhrin karo erayadiisa, dhan kalena si uu u noqdo mid si cad loo fahmi karo ujeeddadiisa. Astaan la muuqaal ah astaan kale ma jirto. Tusaalle ahaan, astaanta joogsiga ( . ) waa mid ka muuqaal duwan astaanta joogsihakadka ( ; ). Sida oo kale, astaan la shaqo ah astaan kale ma jirto.
  • Suugaanta: Dhinaca kalle, koorsada waxaad ku barran doontaa hab-curinta suugaanta iyo macnayaasha guud ee ay xambaarsan yihiin.

Guud ahaan, ujeedka ay Jaamacadda Ramaas ka leedahay koorsadan ayaa ah in ardayda si fiican u bartaan qaab-qoraalka habboon, sixidda higgaadda erayada, sidoo kale dhowridda astaamaha iyo xeerarka dhigaalka, taasi oo qayb ka ah qoraalka. Taasina waa xil saaran qoraaga iyo tifaftiraha.

Civil Education and Civic Engagement course at Ramaas University would involve several key steps and components to ensure it effectively educates students on their roles, rights, and responsibilities as citizens. Here is a comprehensive outline for such a course:

Course Description:

This course is designed to provide students with a comprehensive understanding of the principles and practices of civil education. It will cover topics such as civic responsibility, Somali government structure, civil rights and liberties, community involvement, and global citizenship. Through lectures, discussions, and hands-on projects, students will develop the skills and knowledge necessary to become informed and active participants in their communities and the broader society.

By the end of this course, students at Ramaas University will be equipped with the knowledge and skills necessary to become proactive and informed citizens, capable of contributing positively to their communities and society at large.

Critical Thinking and Problem-solving course is designed to equip students with the essential skills of critical thinking and problem-solving. It focuses on developing the ability to analyze complex situations, identify problems, generate solutions, and make informed decisions. By the end of the course, students will be able to apply these skills in academic, professional, and everyday contexts.

Course Objectives:

Understand Critical Thinking:

– Define critical thinking and its importance.
– Identify the components and characteristics of a critical thinker.
– Recognize common logical fallacies and biases.

Develop Problem-Solving Skills:

– Understand different problem-solving strategies and techniques.
– Apply structured approaches to problem-solving.
– Develop creative and innovative solutions to problems.

Enhance Analytical Skills:

– Analyze and interpret data effectively.
– Use analytical tools to assess situations and make decisions.
– Evaluate the credibility of sources and the quality of information.

Improve Decision-Making:

– Apply decision-making models to real-life scenarios.
– Understand the role of ethics in decision-making.
– Reflect on personal decision-making styles and their effectiveness.

Final Course Assessment:

– Participation and contribution to class discussions.
– Group projects and presentations.
– Individual assignments and case study analyses.
– Final exam covering theoretical and practical aspects.

English 100 at Ramaas University is a foundational course designed to enhance students’ proficiency in reading, writing, and critical thinking. This course aims to build a strong foundation in English, equipping students with the necessary skills to succeed in their academic and professional pursuits.

Objectives

The primary objectives of English 100 are to:

Develop effective reading strategies for comprehending and analyzing various texts.
Improve writing skills, focusing on clarity, coherence, and organization.
Enhance grammar, punctuation, and vocabulary usage.
Cultivate critical thinking and the ability to construct well-supported arguments.
Foster an appreciation for literature and diverse written forms.

Curriculum and Content

The curriculum for English 100 covers a broad range of topics and activities, including:

Reading Comprehension: Students will engage with a variety of texts, including essays, articles, short stories, and poems. Emphasis will be placed on identifying main ideas, supporting details, and themes.

Writing Skills: Instruction will focus on the writing process, from brainstorming and outlining to drafting and revising. Students will learn to write different types of essays, such as narrative, descriptive, expository, and argumentative essays.

Grammar and Mechanics: Lessons will cover fundamental grammar rules, sentence structure, punctuation, and word usage. Regular exercises and quizzes will help reinforce these concepts.

Critical Thinking: Through class discussions, debates, and written assignments, students will practice analyzing texts and developing their own arguments.

Literature Appreciation: The course will introduce students to significant works of literature, exploring various genres and styles. This component aims to broaden students’ understanding and appreciation of literary art.

Teaching Methodology

English 100 employs a variety of teaching methods to engage students and facilitate learning:

Lectures: Instructors will provide comprehensive overviews of key concepts and skills.
Group Work: Collaborative activities and peer reviews will encourage students to learn from each other and improve their communication skills.
Writing Workshops: These sessions will offer hands-on practice in writing and revising, with feedback from both peers and instructors.
Interactive Discussions: Class discussions on readings and relevant topics will promote critical thinking and active participation.
Assignments and Assessments: Regular homework assignments, essays, quizzes, and exams will help track students’ progress and understanding.

Resources and Support

Students enrolled in English 100 will have access to various resources and support services, including:

Library Access: Comprehensive library resources, including books, academic journals, and online databases, to support reading and research.
Office Hours: Instructors will be available during designated office hours to provide additional help and answer questions.
Ramaas Online Learning Platform: A digital platform where students can access course materials, submit assignments, and participate in online discussions.

Assessment and Grading

Assessment in English 100 will be based on a combination of:
– Written assignments and essays
– Quizzes and exams
– Class participation and attendance
– Group projects and presentations
– Peer reviews and feedback

Grading will reflect students’ proficiency in reading, writing, and critical analysis, as well as their effort and engagement in the course.

English 100 at Ramaas University is an essential course for students seeking to improve their English language skills and academic performance. By fostering a strong foundation in reading, writing, and critical thinking, this course prepares students for future academic challenges and professional success.

  • Introduction to Arabic Language course at Ramaas University requires a well-structured curriculum that addresses the needs of beginners while progressively building up to more advanced skills. Here’s a detailed outline for such a course:

Course Description:
This course provides an introduction to the Arabic language, covering the fundamentals of reading, writing, speaking, and understanding Arabic. It aims to equip students with basic communication skills and a foundational understanding of Arabic grammar and vocabulary. The course also introduces elements of Arabic culture to enhance language learning.

Course Objectives:
– Develop basic proficiency in reading and writing Arabic script.
– Acquire essential vocabulary and grammar for everyday communication.
– Build foundational skills in listening and speaking Arabic.
– Gain an understanding of key aspects of Arab world culture and society.
– Develop the ability to use Arabic in simple conversational contexts.

By the end of this course, students at Ramaas University will have a foundational understanding of the Arabic language and the skills needed to continue their studies or use Arabic in basic conversational contexts.

  • The Introduction to Psychology course at Ramaas University is designed to provide students with a foundational understanding of the scientific study of behavior and mental processes. This course aims to introduce key concepts, theories, and research methods in psychology, offering insights into how psychological principles can be applied to various aspects of life.

    Course Objectives:

    – Foundation in Psychology: To introduce students to the fundamental concepts and theories in psychology.
    – Research Methods: To familiarize students with basic research methods used in psychological studies.
    – Application: To demonstrate how psychological principles can be applied to real situations.
    – Critical Thinking: To develop critical thinking skills through analysis and discussion of psychological concepts.
    – Awareness: To increase awareness of the various subfields within psychology

    Learning Outcomes:

    By the end of the course, students will be able to:

    – Understand and describe key concepts and theories in psychology.
    – Apply psychological principles to everyday situations.
    – Analyze psychological research and critically evaluate findings.
    – Demonstrate knowledge of the biological, cognitive, and social bases of behavior.
    – Discuss the ethical considerations in psychological research and practice.

  • The Introduction to Chemistry course at Ramaas University is structured to give students a thorough grounding in the fundamental principles and concepts of chemistry. This course serves as a foundation for advanced study in chemistry and related disciplines, providing essential knowledge and practical skills.

    Course Objectives:

    – Fundamental Principles: To introduce the basic principles and concepts of chemistry.
    – Scientific Method: To develop an understanding of the scientific method and its application in chemistry.
    – Practical Skills: To provide hands-on experience with laboratory techniques and safety procedures.
    – Preparation for Advanced Study: To prepare students for more advanced courses in chemistry and related fields.

    Learning Outcomes:

  • By the end of the course, students will be able to:

    – Understand and explain the basic concepts and principles of chemistry.
    – Perform chemical calculations related to stoichiometry, gas laws, and solutions.
    – Apply the scientific method to design, conduct, and analyze experiments.
    – Demonstrate safe and proper laboratory techniques.
    – Interpret and analyze data to draw conclusions about chemical phenomena.

    For detailed information about the course schedule, syllabus, and specific requirements, students should refer to the course materials provided at the beginning of the semester and communicate with the instructor.

  • The foundation year in mathematics is a preparatory program designed to equip students with the essential knowledge and skills needed to succeed in a degree course in mathematics or a related field.

    Course Objectives

    To provide a solid grounding in key mathematical concepts and techniques for students who may not have the required qualifications or who need to strengthen their understanding before embarking on a full degree program.

    Develop Problem-Solving Skills: Foster analytical thinking and problem-solving abilities that are crucial for higher-level mathematics.

    Build Confidence: Help students build confidence in their mathematical abilities through a structured and supportive learning environment.

Introduction to Computers course at Ramaas University involves designing a curriculum that covers fundamental aspects of computer science and information technology. Here’s a detailed outline for such a course:

Course Description:

This course provides a comprehensive overview of computer systems and their applications. It covers the basic principles of hardware, software, and networks, along with an introduction to programming and data management. The course aims to equip students with the foundational skills and knowledge necessary to effectively use computers in academic, professional, and personal contexts.

Course Objectives:

– Understand the basic components and functions of a computer system.
– Understanding basic components of a computer (hardware and software)
– Introduction to operating systems (Windows, macOS, Linux)
– Inside the computer: CPU, memory, storage devices
– Develop problem-solving skills using computer technology.
– Explore the ethical and social implications of computing.
– Fundamentals of cybersecurity (passwords, encryption, malware)
– Common software applications (word processors, spreadsheets, presentation software)

Assessment Methods:

Participation in class discussions and activities
– Quizzes and exams on course material
– Practical assignments and projects
– Group projects and presentations
Final Porject

By the end of this course, students at Ramaas University will have a solid foundation in computer science, enabling them to utilize computer technology effectively in their academic and professional pursuits.

  • In this course, students will learn how to identify goals as they grow naturally and learn strategies for facilitating the evolution of those objectives. Students will learn about concepts such as bootstrapping and different marketing techniques, as well as how to start a business from the ground up.
    • The overall goal of this course is for you to develop clear reasoning and writing skills. By the end of the course, you should be able to employ critical thinking and writing strategies in your other courses and in life.

    • After completion this course, students should be able to analyze different text types and genres distinguish between different stylistic levels, produce coherent texts in formal and informal English.

    • Your course grade is based on how well you develop your thinking and reasoning abilities and the knowledge and skills to write clearly and effectively. You will have many other opportunities to demonstrate your thinking and writing skills in a series of smaller or scaffolding assignments. These smaller assignments are vital to your success in learning how to follow the writing process to produce university-level writing.
  • This Introduction to Research Methodology course will provide you with a overview of the various research methods used when addressing a research question, including quantitative methods for analysing data, qualitative research, study design, literature review and how to write a scientific paper.

  • The main purpose of this ccourse is to provide you with a broad introduction to the methodological foundations and tools to study mass communications. But a secondary purpose is to convince you that the process of scientific discovery can be fun. Most of the semester will focus on the fundamentals of quantitative social
    science and applied research, although we will also explore qualitative research.

  • You will learn how to identify problems to study, develop hypotheses and research questions, specify independent and dependent variables, check for the validity and reliability of studies and design research projects. You will be exposed to the broad range of designs used in communication research from laboratory and field experiments, surveys, content analysis, focus groups and in-depth interviewing.

  • The Global Studies course at Ramaas University offers a comprehensive interdisciplinary program aimed at providing students with a deep understanding of global issues, cultures, and systems. Below is an outline of what such a course might encompass.

    Overview:
    This Global Studies course is designed to equip students with the skills and knowledge necessary to understand and engage with the complexities of the globalized world. The course integrates various disciplines such as political science, economics, sociology, history, and cultural studies to provide a holistic view of global dynamics.

    Core Objectives of this course:

    – Interdisciplinary Approach: To blend insights from multiple disciplines for a nuanced understanding of global issues.
    – Critical Thinking: To develop critical analysis and problem-solving skills.
    – Cultural Competence: To foster an appreciation of diverse cultures and global perspectives.
    – Global Awareness: To raise awareness about global challenges such as inequality, climate change, human rights, and international relations.
    – Research Skills: To enhance students’ ability to conduct comprehensive research on global topics.

    Skills Developed:

    -Analytical and critical thinking
    – Effective communication and presentation
    – Research and data analysis
    – Cultural sensitivity and adaptability
    – Policy analysis and strategic planning

     

Year 2

  • This academic writing skills course has comprehensive lessons. Each lesson includes a practical assignment which is designed to help you improve your writing. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.

Course Overview: The Introduction to Management course provides a comprehensive foundation in the principles and practices of management. It covers essential management functions, theories, and the skills needed to effectively lead and manage organizations. The course is designed for students with little to no prior management experience and aims to develop their understanding of managerial roles, decision-making processes, and organizational dynamics.

Course Objectives:

  • Understand the fundamental concepts and theories of management.
  • Develop skills in planning, organizing, leading, and controlling.
  • Analyze the internal and external environments of organizations.
  • Explore ethical issues in management.
  • Enhance problem-solving and decision-making abilities.
  • Improve communication and leadership skills.

Course Modules:

  1. Introduction to Management

    • Definition and importance of management.
    • The roles and responsibilities of managers.
    • Evolution of management theories.

2. Management Functions

    • Planning: Objectives, strategies, and policies.
    • Organizing: Structure, design, and culture.
    • Leading: Leadership styles, motivation, and communication.
    • Controlling: Standards, performance measurement, and corrective actions.

3. Organizational Environment

    • Internal environment: Resources, capabilities, and core competencies.
    • External environment: PESTEL analysis (Political, Economic, Social, Technological, Environmental, Legal).
    • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).

4. Ethics and Social Responsibility

    • Ethical theories and principles.
    • Corporate social responsibility (CSR).
    • Ethical decision-making in management.

5. Strategic Management

    • Vision, mission, and goals.
    • Strategic planning process.
    • Competitive analysis and strategic positioning.

6. Human Resource Management

    • Recruitment, selection, and onboarding.
    • Training and development.
    • Performance management and appraisal.

7. Operations Management

    • Process design and management.
    • Quality management.
    • Supply chain management.

8. Change Management

    • Theories of organizational change.
    • Managing resistance to change.
    • Strategies for successful change implementation.

9. Innovation and Entrepreneurship

    • The role of innovation in organizations.
    • Entrepreneurship and intrapreneurship.
    • Developing and managing new ventures.

10. Global Management

    • Challenges of managing in a global environment.
    • Cross-cultural management.
    • Global strategic alliances and mergers.

Assessment Methods:

  • Quizzes and exams to test understanding of theoretical concepts.
  • Case studies and practical assignments to apply management principles.
  • Group projects to develop teamwork and collaborative skills.
  • Class participation and discussions to enhance communication skills.
  • Final project or presentation to integrate and demonstrate course learnings.

Recommended Textbooks:

  • “Management” by Stephen P. Robbins and Mary Coulter.
  • “Principles of Management” by Charles W.L. Hill and Steven McShane.
  • “Essentials of Management” by Harold Koontz and Heinz Weihrich.

Course Delivery:

  • Lectures: Core content delivery through instructor-led sessions.
  • Tutorials: Interactive sessions for discussions and problem-solving.
  • Workshops: Practical sessions focusing on specific skills or tools.
  • Online Resources: Access to articles, videos, and case studies for supplementary learning.
  • Guest Speakers: Industry experts sharing real-world management experiences.

Course Duration:

  • Typically spans one semester (12-15 weeks) with weekly classes and additional readings, assignments, and assessments.

Prerequisites:

  • No formal prerequisites, but a basic understanding of business concepts can be helpful.

By the end of this course, students should have a solid foundation in management principles and be equipped with the skills to effectively contribute to and lead in various organizational settings.

The Introduction to International Business course at Ramaas University provides a comprehensive overview of the global business environment. It explores how companies operate, compete, and thrive in a globalized economy. The course emphasizes understanding international markets, cross-cultural differences, and the strategic challenges that managers face in a global context.

Course Objectives:

  1. Understand Globalization:

    • Define globalization and its impact on businesses.
    • Analyze the drivers of globalization and how they affect international business.

2. Analyze International Markets:

    • Study the economic, political, and cultural environments of various countries.
    • Evaluate market entry strategies and international business operations.

3. Cross-Cultural Management:

    • Examine cultural differences and their impact on business practices.
    • Develop skills to manage and lead in a multicultural environment.

4. Global Strategy and Structure:

    • Understand the strategies multinational corporations use to compete globally.
    • Learn about organizational structures and how they support global operations.

5. International Trade and Investment:

    • Explore theories of international trade and investment.
    • Assess the role of international financial markets.

6. Ethics and Social Responsibility:

    • Discuss ethical issues and corporate social responsibility in an international context.
    • Study regulations and compliance in global business.

Course Outline:

  1. Week 1-2: Introduction to International Business
    • Definition and scope of international business.
    • Historical evolution of international business.
  2. Week 3-4: Globalization and Its Impacts
    • Drivers of globalization.
    • Effects of globalization on businesses and economies.
  3. Week 5-6: International Trade Theories
    • Classical and modern trade theories.
    • Trade policy and international agreements.
  4. Week 7-8: Political and Legal Environment
    • Political risk and its impact on international business.
    • Legal systems and regulatory environments.
  5. Week 9-10: Economic and Cultural Environment
    • Economic systems and development.
    • Cultural dimensions and business practices.
  6. Week 11-12: Market Entry Strategies
    • Exporting, licensing, franchising, joint ventures, and wholly owned subsidiaries.
    • Criteria for selecting market entry strategies.
  7. Week 13-14: Global Strategic Management
    • Strategies for global competitive advantage.
    • Organizational structures for international operations.
  8. Week 15-16: Cross-Cultural Management
    • Cultural frameworks (Hofstede, Trompenaars, etc.).
    • Managing multicultural teams and leadership across cultures.
  9. Week 17-18: International Financial Management
    • Foreign exchange markets.
    • International financial management and investments.
  10. Week 19-20: Ethics and Social Responsibility
    • Ethical dilemmas in international business.
    • Corporate social responsibility and sustainability.

Assessment:

  • Mid-term Exam: 25%
  • Final Exam: 35%
  • Assignments and Case Studies: 20%
  • Group Project: 15%
  • Class Participation: 5%

Textbooks and Resources:

  • “International Business: Competing in the Global Marketplace” by Charles W. L. Hill.
  • “Global Business Today” by Charles W. L. Hill and G. Tomas M. Hult.
  • Additional readings from academic journals, case studies, and current events.

This course is designed to equip students with the foundational knowledge and skills necessary to succeed in the complex and dynamic field of international business. Through a combination of theoretical learning and practical applications, students will gain a deep understanding of how to navigate and thrive in the global business landscape.

Course Description:

Introduction to Financial Accounting 1 is a foundational course designed to provide students with a comprehensive understanding of the principles and practices of financial accounting. The course covers the fundamental concepts of accounting, the accounting cycle, preparation and interpretation of financial statements, and the importance of financial information in decision-making processes.

Course Objectives: By the end of this course, students will be able to:

  1. Understand the basic principles and concepts of financial accounting.
  2. Complete the full accounting cycle, from transaction analysis to the preparation of financial statements.
  3. Analyze and interpret financial statements to assess an organization’s financial health.
  4. Apply ethical principles in the context of financial accounting.

Course Outline:

  1. Introduction to Accounting

    • Definition and purpose of accounting
    • Users of financial information
    • Types of business entities

2. Accounting Principles and Concepts

    • Generally Accepted Accounting Principles (GAAP)
    • The accounting equation
    • Double-entry bookkeeping

3. The Accounting Cycle

    • Recording transactions
    • Posting to the ledger
    • Preparing a trial balance
    • Adjusting entries
    • Closing entries
    • Preparing financial statements

4. Financial Statements

    • Income statement
    • Balance sheet
    • Statement of cash flows
    • Statement of changes in equity

5. Internal Controls and Ethics in Accounting

    • Importance of internal controls
    • Common internal control procedures
    • Ethical issues in accounting

6. Special Topics

    • Introduction to depreciation and amortization
    • Inventory accounting
    • Accounts receivable and bad debts

Assessment:

  • Assignments: 20%
  • Quizzes: 20%
  • Midterm Exam: 25%
  • Final Exam: 35%

Textbook:

  • “Financial Accounting” by Harrison, Horngren, and Thomas (Latest Edition)

Prerequisites:

  • None

Additional Notes:

  • Attendance is mandatory for all classes.
  • Participation in class discussions and activities is encouraged.
  • All assignments must be submitted by the deadlines provided.

This course serves as a stepping stone for more advanced accounting courses and is essential for students pursuing a degree in accounting or finance. By the end of the semester, students will have a solid foundation in financial accounting principles and be well-prepared for future coursework in the field.

The Principles of Marketing course at Ramaas University is designed to provide students with a comprehensive understanding of marketing concepts, strategies, and practices. Below is a detailed outline of what such a course might entail:

Course Outline

1. Introduction to Marketing

  • Definition and Importance of Marketing
  • The Marketing Concept and Market Orientation
  • Evolution of Marketing

2. Marketing Environment

  • Micro and Macro Environmental Forces
  • SWOT Analysis
  • PESTEL Analysis

3. Consumer Behavior

  • Factors Influencing Consumer Behavior
  • The Buying Decision Process
  • Models of Consumer Behavior

4. Market Segmentation, Targeting, and Positioning

  • Bases for Segmenting Consumer Markets
  • Market Targeting Strategies
  • Positioning and Differentiation

5. Marketing Research

  • Importance of Marketing Research
  • Types of Marketing Research
  • Research Process and Methods

6. Product and Brand Management

  • Product Life Cycle
  • New Product Development
  • Branding Strategies

7. Pricing Strategies

  • Factors Influencing Pricing Decisions
  • Pricing Methods and Strategies
  • Psychological Pricing

8. Distribution Channels and Logistics

  • Functions and Types of Distribution Channels
  • Channel Management and Logistics
  • Retailing and Wholesaling

9. Integrated Marketing Communications

  • The Communication Process
  • Promotion Mix Elements
  • Advertising, Sales Promotion, Public Relations, and Direct Marketing

10. Digital Marketing

  • Role of Digital Marketing in Modern Business
  • Social Media Marketing
  • Content Marketing and SEO

11. Global Marketing

  • International Marketing Environment
  • Market Entry Strategies
  • Global Marketing Mix

12. Ethical and Social Responsibility in Marketing

  • Ethical Issues in Marketing
  • Corporate Social Responsibility
  • Sustainable Marketing

Learning Objectives: By the end of the course, students should be able to:

  • Understand and apply key marketing concepts and theories.
  • Conduct market research and analyze consumer behavior.
  • Develop effective marketing strategies for product development, pricing, distribution, and promotion.
  • Utilize digital marketing tools and strategies.
  • Navigate ethical and social responsibility issues in marketing.

Assessment Methods

  • Exams and Quizzes
  • Case Study Analyses
  • Group Projects
  • Class Participation
  • Final Marketing Plan Project

Recommended Textbooks and Resources

  • “Marketing Management” by Philip Kotler and Kevin Lane Keller
  • “Principles of Marketing” by Philip Kotler and Gary Armstrong
  • “Consumer Behavior” by Leon G. Schiffman and Leslie Lazar Kanuk
  • Academic Journals: Journal of Marketing, Journal of Consumer Research
  • Online Resources: Harvard Business Review, MarketingProfs

Additional Notes

  • Participation in class discussions and activities is crucial.
  • Real-world applications through case studies and projects will be emphasized.
  • Students are encouraged to follow current marketing trends and news to enhance their learning experience.

This outline provides a comprehensive framework for a Principles of Marketing course, ensuring that students gain both theoretical knowledge and practical skills essential for a successful career in marketing.

Principles of Microeconomics at Ramaas University provides students with a foundational understanding of how individual economic agents such as consumers, firms, and governments make decisions. The course focuses on the behavior of these agents in various market settings, examining how they interact to allocate scarce resources efficiently. Key topics include supply and demand analysis, market structures, consumer behavior, production and costs, and the role of government in the economy.

Learning Objectives: By the end of this course, students will be able to:

  1. Understand and apply the basic principles of microeconomics.
  2. Analyze how consumers and firms make decisions.
  3. Evaluate the outcomes of different market structures.
  4. Understand the role of government in correcting market failures.
  5. Use economic models to predict and analyze market outcomes.

Course Outline:

  1. Introduction to Microeconomics

    • Definition and scope of microeconomics
    • Basic economic problems and resource allocation

2. Supply and Demand

    • Law of demand and supply
    • Market equilibrium and price determination
    • Elasticity of demand and supply

3. Consumer Behavior

    • Utility theory
    • Budget constraints
    • Consumer choice and demand

4. Production and Costs

    • Production functions
    • Short-run and long-run costs
    • Economies of scale

5. Market Structures

    • Perfect competition
    • Monopoly and monopolistic competition
    • Oligopoly and game theory

6. Factor Markets

    • Labor markets
    • Capital markets
    • Land and natural resources

7. Market Failures and Government Intervention

    • Externalities
    • Public goods
    • Government policies and regulation

8. Welfare Economics

    • Economic efficiency
    • Equity and income distribution

Instruction Methods:

  • Lectures
  • Group discussions
  • Case studies
  • Problem sets
  • Online resources and simulations

Evaluation Methods:

  • Midterm exam (30%)
  • Final exam (40%)
  • Quizzes (10%)
  • Homework assignments (10%)
  • Class participation (10%)

Recommended Textbook:

  • “Microeconomics” by Robert Pindyck and Daniel Rubinfeld

Prerequisites:

  • None

This course is essential for students pursuing a degree in economics, business, or related fields, and it also provides valuable insights for anyone interested in understanding how economic forces shape the world around them.

The Introduction to Business Law course provides a foundational understanding of the legal principles that govern business activities. The course covers essential legal concepts, the structure of the legal system, and the application of law in business settings. Students will explore contract law, tort law, property law, employment law, and other pertinent areas that influence business operations.

Learning Objectives: By the end of this course, students will be able to:

  1. Understand the basic principles of business law.
  2. Identify and apply legal concepts in business scenarios.
  3. Analyze the impact of legal decisions on business operations.
  4. Navigate the legal environment in which businesses operate.
  5. Comprehend the ethical considerations in business law.

Course Modules:

  1. Introduction to Business Law

    • Overview of Business Law
    • The Role of Law in Business
    • Sources of Business Law
    • The Legal System and Business

2. The Court System and Dispute Resolution

    • Structure of the Court System
    • Jurisdiction
    • Alternative Dispute Resolution (ADR)
    • Litigation Process

3. Contracts

    • Elements of a Contract
    • Types of Contracts
    • Breach of Contract and Remedies
    • Special Contractual Issues

4. Torts and Product Liability

    • Definition and Types of Torts
    • Negligence and Liability
    • Intentional Torts
    • Product Liability and Consumer Protection

5. Business Organizations

    • Sole Proprietorships
    • Partnerships
    • Corporations
    • Limited Liability Companies (LLCs)
    • Agency Law

6. Property Law

    • Real Property vs. Personal Property
    • Intellectual Property
    • Landlord-Tenant Law
    • Property Rights and Transfers

7. Employment Law

    • Employment Relationships
    • Employment Discrimination
    • Workplace Safety
    • Employee Rights and Obligations

8. Commercial Law

    • Sales and Lease Contracts
    • Negotiable Instruments
    • Secured Transactions
    • Bankruptcy

9. Regulation of Business

    • Antitrust Law
    • Securities Regulation
    • Environmental Law
    • Consumer Protection

10. International Business Law

    • International Trade Law
    • Import/Export Regulations
    • International Contracts
    • Dispute Resolution in International Business

11. Ethics in Business Law

    • Ethical Decision Making in Business
    • Corporate Social Responsibility
    • Legal vs. Ethical Responsibilities

Course Materials:

  • Textbook: “Business Law: Text and Cases” by Kenneth W. Clarkson, Roger LeRoy Miller, and Frank B. Cross
  • Supplementary readings and case studies
  • Access to online legal databases

Assessment and Evaluation:

  • Quizzes and Exams: Regular quizzes and a final exam to test understanding of key concepts.
  • Case Studies: Analysis and discussion of real-world legal cases.
  • Assignments: Written assignments on specific legal issues.
  • Class Participation: Active participation in class discussions and group activities.
  • Final Project: Comprehensive project involving the application of business law principles to a hypothetical business scenario.

Instructional Methods:

  • Lectures and Presentations
  • Group Discussions and Debates
  • Case Study Analysis
  • Guest Lectures from Legal Experts
  • Interactive Simulations and Role-Playing

Prerequisites:

No prior legal knowledge is required. This course is suitable for business students and professionals seeking to understand the legal landscape of business operations.

Recommended Skills:

  • Critical Thinking
  • Analytical Skills
  • Communication Skills

This course aims to equip students with the legal knowledge necessary to navigate the complexities of the business world, ensuring they are well-prepared to handle legal challenges in their professional careers.

An Information Technology (IT) and E-Commerce course typically covers a wide range of topics designed to equip students with the knowledge and skills necessary to thrive in the digital business environment. Here’s an outline of what this course include:

Course Outline

1. Introduction to Information Technology

  • Fundamentals of IT: Understanding hardware, software, and networking.
  • IT in Business: Role of IT in business operations and strategy.
  • Emerging Technologies: Overview of AI, machine learning, blockchain, and IoT.

2. E-Commerce Basics

  • E-Commerce Models: B2B, B2C, C2C, and B2G models.
  • E-Commerce Platforms: Overview of platforms like Shopify, WooCommerce, and Magento.
  • Digital Payment Systems: PayPal, Stripe, and cryptocurrency payments.

3. Web Development for E-Commerce

  • Web Design: Principles of responsive and user-friendly web design.
  • Web Development: Basics of HTML, CSS, JavaScript, and frameworks like React or Angular.
  • Content Management Systems (CMS): Using WordPress, Joomla, or Drupal.

4. Digital Marketing and Analytics

  • SEO and SEM: Techniques for optimizing search engine rankings and managing search engine marketing.
  • Social Media Marketing: Strategies for leveraging platforms like Facebook, Instagram, and LinkedIn.
  • Analytics Tools: Using Google Analytics, SEMrush, and other tools to track and improve performance.

5. Cybersecurity in E-Commerce

  • Security Fundamentals: Understanding encryption, firewalls, and secure communication.
  • Data Protection: GDPR, CCPA, and other data protection regulations.
  • Fraud Prevention: Techniques to prevent and respond to online fraud.

6. Supply Chain Management

  • E-Commerce Logistics: Managing warehousing, shipping, and delivery.
  • Inventory Management: Systems and software for tracking inventory.
  • Order Fulfillment: Streamlining the process from order to delivery.

7. Legal and Ethical Issues in E-Commerce

  • E-Commerce Law: Understanding contracts, intellectual property, and consumer protection laws.
  • Ethical Considerations: Addressing issues like privacy, digital divide, and ethical marketing.

8. Project Management for IT and E-Commerce

  • Project Planning: Techniques for planning IT and E-Commerce projects.
  • Agile and Scrum: Introduction to agile methodologies and scrum practices.
  • Risk Management: Identifying and mitigating risks in projects.

9. Mobile Commerce

  • Mobile Platforms: Developing and managing mobile applications.
  • Mobile Payment Systems: Overview of systems like Apple Pay and Google Wallet.
  • User Experience: Designing for mobile devices.

10. Case Studies and Practical Applications

  • Real-World Examples: Analysis of successful and failed e-commerce ventures.
  • Capstone Project: Developing a comprehensive e-commerce business plan or project.

Learning Outcomes: By the end of the course, students should be able to:

  • Understand the role of IT in modern businesses.
  • Develop and manage an e-commerce website.
  • Implement digital marketing strategies.
  • Ensure cybersecurity in e-commerce operations.
  • Navigate legal and ethical issues related to e-commerce.
  • Manage IT and e-commerce projects effectively.

Course Delivery

The course can be delivered through a mix of lectures, hands-on lab sessions, group projects, and case study analyses. It may also include guest lectures from industry professionals and site visits to e-commerce businesses.

Recommended Resources

  • Books:
    • “E-Commerce 2019: Business, Technology, and Society” by Kenneth C. Laudon and Carol Guercio Traver.
    • “Information Technology for Management: On-Demand Strategies for Performance, Growth, and Sustainability” by Efraim Turban et al.
  • Websites and Online Courses:
    • Coursera, edX, and Udemy for specific courses on e-commerce and IT topics.
  • Tools:
    • Google Analytics, SEMrush, Shopify, WordPress, and cybersecurity tools like Norton and McAfee.

This course outline provides a comprehensive overview of the skills and knowledge necessary for success in the fields of IT and e-commerce.

The Principles of Operations Management course is designed to provide students with a comprehensive understanding of the fundamental concepts, techniques, and tools used in the field of operations management. The course typically covers a range of topics essential for managing and optimizing the processes involved in the production and delivery of goods and services.

Key Topics Covered in the Course

  1. Introduction to Operations Management

    • Definition and scope of operations management
    • Role of operations management in an organization
    • Differences between goods and services operations

2. Operations Strategy

    • Aligning operations strategy with business strategy
    • Competitive priorities: cost, quality, flexibility, and delivery
    • Strategic decision-making in operations

3. Process Design and Analysis

    • Process types and their characteristics
    • Process flow analysis
    • Capacity planning and management
    • Bottleneck analysis

4. Quality Management

    • Quality concepts and dimensions
    • Total Quality Management (TQM)
    • Statistical Process Control (SPC)
    • Six Sigma methodology

5. Supply Chain Management

    • Components and functions of a supply chain
    • Supply chain integration and coordination
    • Inventory management and control
    • Supplier relationship management

6. Lean Operations and Just-In-Time (JIT)

    • Principles of lean manufacturing
    • Waste reduction techniques
    • JIT production systems
    • Kanban systems

7. Project Management

    • Project planning and scheduling
    • Critical Path Method (CPM) and Program Evaluation and Review Technique (PERT)
    • Resource allocation and management
    • Project control and evaluation

8. Forecasting and Demand Planning

    • Qualitative and quantitative forecasting methods
    • Time series analysis
    • Demand forecasting models
    • Accuracy and error measurement in forecasting

9. Inventory Management

    • Types and functions of inventory
    • Inventory control systems (e.g., EOQ, ABC analysis)
    • Safety stock and reorder points
    • Inventory optimization techniques

10. Production Planning and Control

    • Aggregate planning
    • Master production scheduling (MPS)
    • Materials Requirement Planning (MRP)
    • Enterprise Resource Planning (ERP)

11. Facility Layout and Location Planning

    • Types of facility layouts
    • Layout design and optimization
    • Location decision factors and models

12. Sustainability in Operations Management

    • Sustainable operations practices
    • Environmental impact and lifecycle analysis
    • Corporate social responsibility in operations

Course Objectives: By the end of the course, students should be able to:

  • Understand the role and importance of operations management in organizations.
  • Apply various operations management techniques to optimize production and service processes.
  • Develop strategies to improve quality, efficiency, and responsiveness in operations.
  • Analyze and solve operations-related problems using quantitative and qualitative methods.
  • Integrate sustainable practices into operations management.

Recommended Resources

Textbooks:

    • “Operations Management” by William J. Stevenson
    • “Operations and Supply Chain Management” by F. Robert Jacobs and Richard B. Chase

Online Courses:

    • Coursera: Operations Management by University of Illinois
    • edX: Operations Management by IIMBx

Professional Organizations:

    • APICS (Association for Supply Chain Management)
    • PMI (Project Management Institute)
    • ASQ (American Society for Quality)

Assessment Methods

  • Examinations (mid-term and final)
  • Quizzes and assignments
  • Case study analyses
  • Group projects and presentations
  • Participation in class discussions

This course is ideal for students pursuing a degree in business, engineering, or related fields, as well as professionals looking to enhance their skills in operations management.

Year 3

Depending on the program, students may have the option to study foreign languages relevant to international business, such as English, Norwegian, Mandarin, Spanish, or French.

The Theory of Contracts is a field of study that explores the design and implications of contractual arrangements. It combines insights from economics, law, and management to understand how contracts are formulated, interpreted, and enforced. Here’s a broad outline of key topics typically covered in a Theory of Contracts course:

1. Introduction to Contract Theory

  • Basic concepts and definitions
  • The role and importance of contracts in economic transactions
  • Historical development and foundational theories

2. Classical Contract Law

  • Elements of a contract: offer, acceptance, consideration, and legality
  • Types of contracts: bilateral, unilateral, express, implied, and quasi-contracts
  • Contract formation and enforceability

3. Incentive Theory

  • Principal-agent models
  • Moral hazard and adverse selection
  • Incentive-compatible contracts
  • Performance-based contracts

4. Incomplete Contracts

  • Reasons for incompleteness
  • Mechanisms to deal with incomplete contracts
  • Relational contracts and long-term relationships
  • Renegotiation and contract adjustment

5. Information Asymmetry

  • Hidden information vs. hidden action
  • Signaling and screening mechanisms
  • Contractual solutions to information asymmetry

6. Enforcement and Compliance

  • Legal remedies for breach of contract: damages, specific performance
  • Self-enforcing contracts and reputational mechanisms
  • Role of third-party enforcement (courts, arbitrators)

7. Applications in Various Fields

  • Labor contracts: employment agreements, incentive structures
  • Financial contracts: loans, insurance, venture capital
  • Procurement and supply chain contracts
  • Franchising and licensing agreements

8. Advanced Topics

  • Behavioral contract theory: bounded rationality, fairness concerns
  • Dynamic contracts: repeated interactions, long-term contracts
  • Public vs. private contracts: government procurement, PPPs

9. Empirical Analysis of Contracts

  • Case studies of real-world contracts
  • Empirical methods for studying contracts
  • Data sources and econometric techniques

10. Ethics and Fairness in Contracting

  • Ethical considerations in contract design and enforcement
  • Distributional impacts and fairness
  • Role of power and negotiation dynamics

Recommended Readings:

  • “Contract Theory” by Patrick Bolton and Mathias Dewatripont: A comprehensive textbook that covers the theoretical foundations and applications of contract theory.
  • “The Economics of Contracts: A Primer” by Bernard Salanié: A more accessible introduction to the key concepts and models.
  • “The Theory of Incentives: The Principal-Agent Model” by Jean-Jacques Laffont and David Martimort: A deep dive into incentive structures and principal-agent relationships.

Assignments and Evaluation:

  • Problem Sets: Application of theoretical models to hypothetical scenarios.
  • Case Studies: Analysis of real-world contracts and their implications.
  • Research Papers: Exploration of advanced topics or empirical studies.
  • Exams: Testing comprehension of key concepts and analytical skills.

This outline provides a structured framework for a Theory of Contracts course, integrating theoretical insights with practical applications.

Business Ethics course involves designing a curriculum that covers a wide range of topics related to ethical behavior in business. Below is a proposed outline for a Business Ethics course, which can be tailored to suit different educational levels and contexts:

Module 1: Introduction to Business Ethics

  1. Definition and Importance of Business Ethics

    • What is business ethics?
    • Why is ethics important in business?
    • Case studies on ethical and unethical businesses.

2. Historical Background of Business Ethics

    • Evolution of business ethics.
    • Major ethical theories (Utilitarianism, Deontology, Virtue Ethics).

3. Ethical Decision-Making Frameworks

    • Models of ethical decision-making.
    • Steps to making ethical decisions.

Module 2: Corporate Governance and Social Responsibility

  1. Corporate Governance

    • Principles of corporate governance.
    • Role of the board of directors.
    • Ethical leadership and culture.

2. Corporate Social Responsibility (CSR)

    • Definition and importance of CSR.
    • CSR strategies and implementation.
    • Impact of CSR on business and society.

3. Stakeholder Theory

    • Identifying stakeholders.
    • Balancing stakeholder interests.
    • Case studies on stakeholder management.

Module 3: Ethics in the Workplace

  1. Workplace Ethics

    • Code of conduct and ethical guidelines.
    • Handling ethical dilemmas in the workplace.
    • Whistleblowing and protection.

2. Discrimination and Diversity

    • Addressing discrimination and promoting diversity.
    • Legal and ethical considerations.
    • Benefits of a diverse and inclusive workplace.

3. Employee Rights and Responsibilities

    • Ethical treatment of employees.
    • Employee privacy and surveillance.
    • Workplace health and safety.

Module 4: Marketing and Consumer Ethics

  1. Ethical Issues in Marketing

    • Truth in advertising.
    • Marketing to vulnerable populations.
    • Ethical branding.

2. Consumer Rights and Protection

    • Consumer privacy and data protection.
    • Product safety and liability.
    • Fair pricing and honest communication.

3. Ethical Consumption

    • The role of consumers in promoting ethics.
    • Ethical consumerism trends.
    • Case studies on ethical consumer movements.

Module 5: Financial Ethics

  1. Ethics in Accounting and Finance

    • Financial transparency and honesty.
    • Insider trading and market manipulation.
    • Ethical issues in auditing.

2. Corporate Fraud and Scandals

    • Major corporate scandals (e.g., Enron, WorldCom).
    • Lessons learned from corporate fraud cases.
    • Prevention and detection of fraud.

3. Responsible Investing

    • Principles of responsible investing.
    • Environmental, Social, and Governance (ESG) criteria.
    • Impact investing and sustainable finance.

Module 6: Global Business Ethics

  1. Ethics in International Business

    • Cross-cultural ethical considerations.
    • Bribery and corruption.
    • Ethical challenges in global supply chains.

2. Human Rights and Labor Practices

    • Human rights in global business.
    • Ethical labor practices and fair trade.
    • Addressing labor exploitation and child labor.

3. Environmental Ethics

    • Corporate environmental responsibility.
    • Sustainable business practices.
    • Climate change and business ethics.

Module 7: Technology and Ethics

  1. Digital Ethics

    • Ethical issues in the digital age.
    • Data privacy and cybersecurity.
    • Artificial Intelligence and ethics.

2. Social Media and Ethics

    • Ethical use of social media.
    • Impact of social media on public opinion.
    • Managing social media crises.

3. Intellectual Property and Innovation

    • Protecting intellectual property rights.
    • Ethical considerations in innovation.
    • Balancing innovation and ethical concerns.

Module 8: Case Studies and Applications

  1. Case Study Analysis

    • In-depth analysis of ethical dilemmas in business.
    • Group discussions and presentations.
    • Developing solutions and recommendations.

2. Guest Lectures and Industry Insights

    • Inviting industry experts to discuss real-world ethical issues.
    • Networking opportunities with business professionals.

3. Final Project

    • Research and presentation on a current ethical issue in business.
    • Application of ethical theories and frameworks.
    • Proposing actionable ethical solutions.

Course Assessment

  • Participation and Attendance: Active participation in class discussions.
  • Assignments and Case Studies: Written assignments analyzing ethical dilemmas.
  • Quizzes and Exams: Testing knowledge of ethical theories and concepts.
  • Final Project: Comprehensive research project on a relevant ethical issue.

Resources

  • Textbooks and Articles: Core reading materials on business ethics.
  • Online Resources: Access to online journals, articles, and ethical databases.
  • Multimedia: Documentaries, podcasts, and videos on business ethics.

This course outline provides a structured approach to exploring the multifaceted nature of business ethics, combining theoretical understanding with practical applications. It can be adjusted based on the duration of the course and the specific needs of the students.

International Marketing is a dynamic field that encompasses the strategies and processes that businesses use to market their products and services to consumers across multiple countries. Here’s a broad outline of what such a course typically covers:

Course Outline for International Marketing

1. Introduction to International Marketing

  • Definition and scope of international marketing
  • Differences between domestic and international marketing
  • Importance and benefits of international marketing

2. Global Market Environment

  • Economic environment
  • Cultural environment
  • Political and legal environment
  • Technological environment
  • Competitive environment

3. International Market Research

  • Importance of market research in international marketing
  • Methods of market research
  • Data collection and analysis
  • Market segmentation and targeting

4. Entry Strategies for International Markets

  • Exporting
  • Licensing and franchising
  • Joint ventures and strategic alliances
  • Wholly-owned subsidiaries
  • Direct investment

5. Product Decisions in International Marketing

  • Product standardization vs. adaptation
  • Product lifecycle in international markets
  • Branding strategies
  • Packaging and labeling

6. Pricing Strategies for International Markets

  • Factors influencing international pricing
  • Pricing strategies and objectives
  • Transfer pricing
  • Countertrade and barter

7. Distribution Channels in International Marketing

  • Types of distribution channels
  • Channel management and logistics
  • Retailing in international markets
  • E-commerce and digital channels

8. International Promotion and Communication

  • Integrated marketing communications (IMC)
  • Advertising, sales promotion, and public relations
  • Personal selling and sales management
  • Digital marketing and social media

9. Cross-Cultural Marketing

  • Cultural dimensions and their impact on marketing
  • Managing cultural differences
  • Case studies on successful cross-cultural marketing

10. Ethical and Social Responsibility in International Marketing

  • Ethical issues in international marketing
  • Corporate social responsibility (CSR)
  • Sustainable marketing practices

11. International Marketing Planning and Strategy

  • Developing an international marketing plan
  • Strategic analysis and planning
  • Implementation and control
  • Case studies and real-world examples

Key Learning Outcomes: By the end of the course, students should be able to:

  • Understand the complexities of marketing in a global environment.
  • Conduct international market research and develop effective market entry strategies.
  • Design marketing programs that address the unique challenges of international markets.
  • Apply cross-cultural understanding to marketing decisions.
  • Evaluate the ethical and social implications of international marketing activities.

Recommended Textbooks and Resources

  • “International Marketing” by Philip R. Cateora, Mary C. Gilly, and John L. Graham
  • “Global Marketing” by Warren J. Keegan and Mark C. Green
  • “International Marketing Strategy: Analysis, Development and Implementation” by Isobel Doole and Robin Lowe
  • Academic journals such as the Journal of International Marketing

Assessment Methods

  • Examinations
  • Case study analyses
  • Group projects and presentations
  • Research papers
  • Participation in class discussions

Practical Applications

  • Simulations and role-plays
  • Guest lectures from industry experts
  • Real-world marketing plan development for international markets
  • Internships or field projects with multinational companies

This outline provides a comprehensive overview of the key components and structure of an International Marketing course.

This course aims to provide students with a comprehensive understanding of the financial dynamics and complexities involved in international finance. It covers key concepts such as foreign exchange markets, international financial systems, exchange rate mechanisms, risk management strategies, and international investment analysis.

Learning Objectives: By the end of this course, students will be able to:

  1. Understand the structure and functioning of international financial markets.
  2. Analyze the behavior of exchange rates and their impact on global business.
  3. Evaluate different types of foreign exchange risk and develop strategies to mitigate them.
  4. Assess international investment opportunities and their associated risks.
  5. Understand the regulatory environment affecting international finance.

Course Outline

Week 1-2: Introduction to International Finance

  • Definition and scope of international finance
  • Global financial environment
  • Importance of international finance in business

Week 3-4: Foreign Exchange Markets

  • Structure and functions of foreign exchange markets
  • Exchange rate determination
  • Spot and forward markets

Week 5-6: Exchange Rate Systems

  • Fixed vs. floating exchange rates
  • Hybrid exchange rate systems
  • Factors influencing exchange rate movements

Week 7-8: International Parity Conditions

  • Purchasing Power Parity (PPP)
  • Interest Rate Parity (IRP)
  • International Fisher Effect (IFE)

Week 9-10: Foreign Exchange Risk Management

  • Types of foreign exchange risk
  • Hedging techniques: forwards, futures, options, and swaps
  • Managing transaction, translation, and economic exposure

Week 11-12: International Financial Markets and Instruments

  • International equity and bond markets
  • Eurocurrency and Eurobond markets
  • International banking and financial institutions

Week 13-14: International Portfolio Investment

  • Diversification benefits of international investing
  • Risks of international investments
  • Evaluation of international investment performance

Week 15: Regulatory Environment and Ethical Issues in International Finance

  • International financial regulations
  • Ethical considerations in international finance
  • Case studies on regulatory and ethical issues

Assessment Methods

  • Midterm Exam: 30%
  • Final Exam: 40%
  • Assignments/Projects: 20%
  • Participation and Attendance: 10%

Recommended Textbooks

  1. Eun, C. S., & Resnick, B. G. (2017). International Financial Management. McGraw-Hill Education.
  2. Madura, J. (2018). International Financial Management. Cengage Learning.

Additional Resources

  • Financial news websites (e.g., Bloomberg, Reuters)
  • International financial journals (e.g., Journal of International Money and Finance)
  • Online financial databases (e.g., Thomson Reuters Eikon, Bloomberg Terminal)

This course is designed to equip students with the essential knowledge and skills required to navigate the complexities of international finance, preparing them for careers in global financial markets, multinational corporations, and financial institutions.

  • This subject will teach you to think in systemic terms: relating a company’s environment with its structure and the people who make it up. The objective is for you to be able to understand how the job market and people interrelate with the company and how organizations are structured.

This course introduces the student to a number of essential mathematical and statistical techniques that are extensively used in business and management. Particular attention will be paid to the circumstances in which the methods considered should be employed. The following quantitative methods will be included: equations and graphs; measures of location and dispersion; indices; probability and normal distribution; basic optimisation; critical path analysis; correlation and simple linear regression; time series forecasting. Appropriate software (eg Excel) will be used to support learning.

The course provides an introduction to accounting from the manager’s viewpoint. Areas covered include the collection and reporting of accounting information to both internal and external users, as well as the use and interpretation of publicity available accounting information. The role of accounting in supporting the management functions of planning, control and decision-making is also covered. Indicative topics include preparation and presentation of a simple income statement and balance sheet, including the need for adjustments such as depreciation, accruals, prepayments and bad debts; the difference between profit and cash; interpretation of an income statement and a balance sheet using ratio analysis; costing: cost behaviour; marginal costing – methods and uses; absorption costing- methods and uses; budgeting: nature and purpose of budgeting; its contribution to planning, control and motivation in an organisation and preparation of simple budgets.

  • The subject aims to make you aware of the place and the effect that people and psychosocial processes have on organizations. In addition, we will work with explanatory models that will help you better understand the behaviour of individuals and work groups.
  • This subject provides an introduction to the main characteristics of the laws that govern the relationships between the main stakeholders in international society (public international law). We will cover topics such as the use of force, the law of the sea, aviation law, environmental law, etc.

Cross-Cultural Management (CCM) is a vital field of study in today’s globalized business environment. It involves understanding and managing cultural differences in the workplace to enhance communication, collaboration, and performance in multinational organizations. Here’s a comprehensive overview of a typical Cross-Cultural Management course:

Course Objectives

  • Understand Cultural Differences: Gain insight into how cultural differences impact behavior, communication, and management practices.
  • Develop Cultural Intelligence (CQ): Improve the ability to interact effectively across cultures.
  • Enhance Management Skills: Learn strategies for managing multicultural teams and resolving conflicts.
  • Apply Theoretical Knowledge: Utilize cultural frameworks and theories to analyze and address real-world business challenges.

Key Topics

  1. Introduction to Culture and Management

    • Definitions and dimensions of culture
    • The importance of cultural awareness in management
    • Globalization and its impact on businesses

2. Cultural Frameworks and Models

    • Hofstede’s Cultural Dimensions
    • Trompenaars and Hampden-Turner’s Seven Dimensions of Culture
    • Edward T. Hall’s High-Context and Low-Context Cultures
    • GLOBE Study (Global Leadership and Organizational Behavior Effectiveness)

3. Communication Across Cultures

    • Verbal and non-verbal communication
    • Language barriers and translation issues
    • Cross-cultural negotiation and conflict resolution

4. Managing Multicultural Teams

    • Leadership styles and their cultural contingencies
    • Building and leading diverse teams
    • Motivating and retaining multicultural employees

5. Global HR Practices

    • International recruitment and selection
    • Training and development for global assignments
    • Expatriate management and repatriation issues

6. Ethical and Social Responsibility in a Global Context

    • Corporate social responsibility (CSR) across cultures
    • Ethical dilemmas and decision-making in multicultural environments
    • Managing diversity and inclusion

7. Case Studies and Practical Applications

    • Real-world examples of cross-cultural management successes and failures
    • Role-playing and simulations to practice cross-cultural scenarios
    • Analysis of current events and trends in global business

Learning Methods

  • Lectures and Readings: Foundational knowledge provided through lectures and academic readings.
  • Case Studies: Examination of real-world cases to understand practical applications.
  • Group Projects: Collaborative projects to foster teamwork and apply concepts in diverse groups.
  • Role-Playing and Simulations: Interactive exercises to practice cross-cultural interactions.
  • Guest Speakers: Insights from industry professionals and cultural experts.

Assessment

  • Examinations: Tests to evaluate understanding of theoretical concepts.
  • Research Papers: In-depth analysis of specific cross-cultural management issues.
  • Presentations: Oral presentations on assigned topics to develop communication skills.
  • Participation: Active participation in class discussions and activities.

Recommended Reading

  • Books:

    • “Cultures and Organizations: Software of the Mind” by Geert Hofstede, Gert Jan Hofstede, and Michael Minkov
    • “Riding the Waves of Culture: Understanding Diversity in Global Business” by Fons Trompenaars and Charles Hampden-Turner
    • “The Culture Map: Breaking Through the Invisible Boundaries of Global Business” by Erin Meyer
  • Journals:

    • Journal of International Business Studies
    • International Journal of Cross-Cultural Management
    • Harvard Business Review (Articles on Global Business and Management)

Career Opportunities

  • International Business Consultant
  • Global HR Manager
  • Expatriate Manager
  • Cross-Cultural Trainer
  • Diversity and Inclusion Specialist

By completing a Cross-Cultural Management course, participants will be well-equipped to navigate the complexities of managing across cultures, leading to more effective and inclusive organizational practices.

  • The course will introduce students to a range of issues and challenges confronting strategic leaders of public, private and third sector organisations in a turbulent global environment. It will focus on the many conflicting perspectives within the subject of strategic management and consider the problems involved in researching and developing strategies and plans and implementing them within the limitations of the organisation. It considers a range of analytical techniques and concepts, both applying them and critically evaluating their usefulness through the use of case study work. The course includes a comprehensive review of current strategic issues, identifying the contradictions and paradoxical nature of strategic decision-making and strategic planning.
  • Choosing between a work placement and a study option course depends on several factors, including your career goals, learning style, industry standards, and personal preferences. You’ll have the option to study or do a work placement. Not only will this give you an amazing experience to talk about but will also give your CV a boost.

     This offers you the opportunity to enhance your study and CV with a work placement. It’s a chance to explore career possibilities, make valuable contacts and gain sought after professional skills.

    – This is an important component of Ramaas University degrees, work placements help you to build academic expertise as well as to gain real-world experience. You’ll receive credit for your efforts, and you’ll learn the extra transferable skills needed to excel in your chosen career. You’ll also develop your ability to deal with pressure and hit crucial deadlines. All of which will make you stand out against the competition and impress employers when you graduate.

    – Ultimately, the decision between a work placement and a study option course should be based on your individual career objectives, learning preferences, and the specific opportunities available in your field. If possible, seek advice, other professionals, academic advisors to make an informed decision.

  •  

Year 4

This course in the Academic English: Writing specialization, and it is a more advanced writing course. It will help you raise the level of your writing and make you more aware of the type of writing you can expect in college. You’ll learn what plagiarism is and how to avoid it using correct MLA citations. Also, you’ll learn to write a synthesis essay, which will help develop your critical thinking skills. Finally, you’ll write a documented essay, which will help further enhance your skill of using outside sources in your writing.

  • Advanced Argument Essays

In the previous class, you learned about writing argument essays. Here you’re going to learn how to make your essays more academic by writing more body paragraphs and adding support from outside sources. You will write a new argument essay, and since you already know how to write an argument, this will be a good way to practice using sources.

  • Avoiding Plagiarism

The topic of this module is very important for you to know about before you start taking college classes. Plagiarism is a kind of academic dishonesty that gets students into big trouble or even gets them dismissed from school. In this module, you will learn what plagiarism is and how to avoid it.

  • Synthesis Essay

In classes, you will often be asked to read several articles and write an essay about an idea you form from reading the articles. This kind of essay is called a synthesis essay. In this module, you will be given two lists of articles to choose from. You will need to read the articles on your list and then write a synthesis essay. You will use sources from the articles to support your own ideas.

  • Documented Essay

In this course, you will start using the Internet to find your own outside sources to support your ideas. You will also try to write a longer essay than you have before. This module will give your more practice using quotes and paraphrase in your essay, and you will learn to use a Works Cited page to list your sources.

Studying International Human Resource Management (IHRM) involves understanding how HR practices are applied in multinational corporations operating across different countries and cultures. This field addresses the challenges and strategies for managing a diverse global workforce, including topics like:

  1. Global Talent Management: How organizations attract, develop, and retain talent on a global scale, considering cultural differences, labor laws, and immigration policies.

  2. Cross-Cultural Management: Understanding cultural dimensions and their impact on communication, negotiation, leadership, and teamwork within global teams.

  3. Expatriate Management: Managing employees on international assignments, including selection, training, compensation, and repatriation.

  4. International Compensation and Benefits: Designing compensation packages that are competitive yet compliant with local regulations and reflecting cost-of-living differences.

  5. HRM in Emerging Markets: Addressing unique challenges in countries with developing economies, such as infrastructure limitations, political instability, and differing labor practices.

  6. Legal and Ethical Considerations: Ensuring HR practices comply with international laws, regulations, and ethical standards across multiple jurisdictions.

  7. Global HR Strategy: Developing HR strategies that align with the overall business strategy while adapting to local contexts and global trends.

Courses in IHRM typically cover theoretical frameworks, case studies, and practical applications through simulations or real-world projects. They aim to prepare HR professionals to navigate the complexities of managing a global workforce effectively.

If you’re considering studying IHRM, it’s beneficial to look for programs that offer a blend of theoretical knowledge and practical skills, possibly including opportunities for internships or study abroad experiences to gain firsthand exposure to international HR practices.

In this subject, you will gain a basic understanding of the main international organisations created since the birth of this new subject – public international law – in the 19th century: the United Nations (UN), the World Trade Organisation (WTO), the World Bank, the International Monetary Fund (IMF), etc.

On completion of this subject, you will be able to apply tax regulations pertaining to forms of indirect taxation, specifically the value-added tax and the transfer tax and stamp duty.

  • The purpose of this course is to discuss the concept of intellectual property and the legal that have developed over time to encourage and control it. We consider copyright patent and trademark regimes together with related areas such as licensing and trade secrets.

The International Trade and Economics course at Ramaas University typically covers a broad range of topics related to global trade and economic policies. Here are some common subjects that may be included in such a course:

  1. Introduction to International Trade: Basic concepts, theories (like comparative advantage), and models (such as the Ricardian model) of international trade.

  2. Trade Policy: Tariffs, quotas, trade agreements (like WTO agreements), and their implications on trade flows and welfare.

  3. Globalization: The impact of globalization on economies, industries, and labor markets worldwide.

  4. Trade and Development: How international trade influences economic growth and development, particularly in developing countries.

  5. Trade and Environment: The relationship between international trade and environmental sustainability, including issues like carbon tariffs and trade in environmentally sensitive goods.

  6. International Finance: Exchange rates, balance of payments, and their connection to international trade.

  7. Trade and Technology: The role of technological advancements and innovation in shaping patterns of international trade.

  8. Regional Economic Integration: Case studies of regional trade agreements (such as the European Union, NAFTA, ASEAN) and their economic impacts.

  9. Trade and Multinational Corporations: The influence of multinational corporations on international trade patterns and global economic dynamics.

  10. Current Issues in International Trade: Contemporary topics like trade wars, digital trade, intellectual property rights, and their implications for global trade.

Ramaas University’s course might also include practical applications, case studies, and discussions on real-world examples to illustrate theoretical concepts. Students often explore how international trade theories apply in different global contexts and develop skills in analyzing trade policies and their economic effects.

  • Your marketing quest begins here! This course specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. You will gain the tools and techniques to translate a decision problem into a research question in the Market Research.

In this subject, you will acquire the necessary knowledge about international and European environmental law. Through practical application, you will learn about the most important international agreements, regulations and environmental guidelines and the future challenges they entail, among other topics.

  • This course offers a general introduction to the World International Trade Law (WTO Law), EU-law, Africa and the other parts of the world. Exploring the structure, principles and main WTO Agreements shaping international trade within the WTO will provide the students with a birds-eye view to international trade framework in general. The study of the relationship between WTO and EU will consist of the analysis of the status of the EU in the WTO, and the legal effect of WTO law in the EU.

Business Statistics and Quantitative Methods aims to equip students with the skills necessary to analyze data and make informed decisions based on quantitative evidence. The course covers fundamental statistical concepts, data analysis, probability, and various quantitative methods used in business contexts.

Course Objectives

  1. Understand and apply statistical concepts to business problems.
  2. Develop proficiency in using statistical software for data analysis.
  3. Interpret statistical results and make data-driven business decisions.
  4. Apply quantitative methods to optimize business operations and strategy.

Key Topics

1. Introduction to Business Statistics

  • Importance of statistics in business
  • Types of data: qualitative vs. quantitative
  • Levels of measurement: nominal, ordinal, interval, ratio

2. Descriptive Statistics

  • Measures of central tendency: mean, median, mode
  • Measures of dispersion: range, variance, standard deviation
  • Data visualization: histograms, bar charts, pie charts, box plots

3. Probability Concepts

  • Basic probability principles
  • Conditional probability and Bayes’ theorem
  • Probability distributions: binomial, Poisson, normal

4. Inferential Statistics

  • Sampling methods and sampling distributions
  • Central Limit Theorem
  • Hypothesis testing: null and alternative hypotheses, type I and type II errors, p-values
  • Confidence intervals

5. Regression Analysis

  • Simple linear regression
  • Multiple regression analysis
  • Regression diagnostics and model evaluation

6. Time Series Analysis

  • Components of time series data: trend, seasonality, cyclicality, irregularity
  • Moving averages and exponential smoothing
  • ARIMA models

7. Decision Analysis

  • Decision-making under uncertainty and risk
  • Decision trees
  • Expected value and utility theory

8. Optimization Techniques

  • Linear programming
  • Integer programming
  • Sensitivity analysis and shadow prices

Software and Tools

  • Excel: Basic data analysis and visualization
  • R or Python: Advanced statistical analysis and modeling
  • SPSS or SAS: Statistical software packages for complex data analysis

Assessments

  • Homework Assignments: Regular problem sets to practice statistical techniques
  • Quizzes: Periodic quizzes to test understanding of key concepts
  • Project: A comprehensive project involving real-world data analysis
  • Exams: Midterm and final exams to assess overall understanding and application of the course material

Recommended Reading

  • “Statistics for Business and Economics” by Paul Newbold, William L. Carlson, and Betty Thorne
  • “Business Statistics: A Decision-Making Approach” by David F. Groebner, Patrick W. Shannon, and Phillip C. Fry
  • “Quantitative Methods for Business” by David R. Anderson, Dennis J. Sweeney, and Thomas A. Williams

Practical Applications

  • Market research analysis
  • Financial risk assessment
  • Quality control in manufacturing
  • Operations and supply chain management
  • Strategic planning and decision-making

Learning Outcomes: By the end of the course, students should be able to:

  1. Collect, analyze, and interpret data to make informed business decisions.
  2. Use statistical software to perform data analysis.
  3. Apply quantitative methods to solve complex business problems.
  4. Communicate statistical findings effectively to stakeholders.

This course is essential for students pursuing careers in business analytics, finance, marketing, operations, and strategic management. It lays the groundwork for advanced studies in data science and quantitative finance.

  • Bachelor of International Business Management Dissertation Project is a compulsory final project. It is a research-based project of 10,000 words. This module provides you with the opportunity to choose a research topic that you are especially interested in and work on your own initiative. It allows you the freedom of independent study under the guidance of your supervisor, to undertake research on a specific topic, and to enhance your ability to master appropriate primary and secondary materials. This is your chance to develop a range of valuable skills different from those you have already gained from your undergraduate degree such as researching, planning, writing well, thinking analytically, synthesizing complicated information, and organizing your time. It can also play an important role in showing a potential employer that you are able to work independently, plan a bigger project, collect information, and find the answer to any specific problem.

 Job positions for International Business Major

International Business Management is a great study choice in the increasingly connected modern world. A degree in international business management opens up many different employment opportunities. However, because the subject is so broad, some of the jobs you could earn may require further, more specialized education. The common jobs for International Business Management Majors are:

  1. Financial Analyst
  2. Marketing and Sales Manager
  3. Business Operations Specialist
  4. International Sales Representative
  5. Foreign Exchange Consultant
  6. Budget Analyst
  7. Business and Economics Teacher (high school)
  8. Business Reporter
  9. Financial Manager
  10. Financial Advisor
  11. Accountant
  12. International Business Manager

Admission Requirements:

Document Requirements:

  • You will be required to submit the following documentation with your application as proof you meet the entry requirements of this bachelor’s degree programme. If you have not yet completed your current secondary school, then you can still apply and you can provide your High School Certificate at a later date.

Your Secondary’s or University Certificate and Transcript:

  • Upload your secondary school’s certificate or university’s certificate and a full transcript showing all the subjects you studied and the marks you have achieved in your high school (s) (original) or university if you are planning to earn double bachelor degree.

Personal Statement:

  • A photo passport and a detailed personal statement explaining your motivation for this particular bachelor’s degree programme.

You can apply and upload documents here

Study information

start:15 September – Campus
10 October – Online studies
10 January – Online studies
15 February – Campus

 

Place of Study:

Mogadishu Campus or Online Studies

Application fee: $35

Semester fee: $200

Application Deadline:Continuous recording. Applications are processed in the order in which they are received.
Duration:4 years full-time (campus and online studies)
5 years part-time (online studies only)
Degree::Bachelor Degree (Professional Degree)
Credits:180

Programme Instructors

Abdijabaar Sh. Ahmed, PhD Candidate

Programme leader and Instructor

Foad Warsame Abdi

Co-programme Leader and Instructor

Dr. Maryama Hassan

Subject Instructor

Abdihakim Abdisalam

Subject Instructor

Ahmed Shirac

Subject Instructor

Ahmed Idle, PhD

Subject Instructor

Wafa W. Ahmed

Course Advisor and Graduation Policy.

Dr. Abdullahi Sh. Mubarak Rashid

Co-program Leader and Instructor

Rooda Mohamed

Subject Instructor

Samina Khan, PhD

Subject Instructor

Hawa Osman, PhD

Subject Instructor

Hassan Garaad

Admission and Enrollments Office
Tel: 0610 17 1010 hello@ramaas.edu.so

Kafiya Abdillahi

Admission and Enrollments Office
Tel: 0610 62 4444 admissions@ramaas.edu.so

Are you ready to take the next step towards your brighter future?

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Kulliyada Maamulka Ganacsiga Caalamiga

Waa sharaxaad koobban oo ku saabsan Kulliyada Maamulka Ganacsiga Caalamiga oo af Soomaali lagu diyaariyey.

The Admissions and Enrollment Management Office

Admission and Enrollments

At RU, we believe applying to our university shouldn’t be hard. Regardless of your age, ethnicity, or background, our goal is to make the admissions process as easy and convenient as possible.

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